The banking acquisition follows a trademark filing for “MrBeast Financial” in October, which specifically mentioned “cryptocurrency exchange services.”
Beast Industries, the entertainment company founded by YouTuber Jimmy “MrBeast” Donaldson, is acquiring Step, a mobile banking app focused on teenagers and young adults, marking its most significant push into finance to date.
In a post to X on Monday, Donaldson said the motivation behind the acquisition was to equip young people with the tools and guidance needed to navigate personal finance from an early age.
Beast Industries CEO Jeff Housenbold said, “Financial health is fundamental to overall wellbeing, yet too many people lack access to the tools and knowledge they need to build financial security.”
