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Bullish for Strategy? MSCI keeps digital asset treasury companies in indexes

Jon Hartney by Jon Hartney
January 6, 2026
in Bitcoin, Blockchain, Business, Market
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MSCI announced it will keep digital asset treasury companies in its global indexes, citing investor feedback and the need for further study on non-operating firms.

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Shares in Michael Saylor’s Strategy have risen 5.7% after Morgan Stanley Capital International (MSCI) said it wouldn’t exclude digital asset treasury companies from its market index.

In a note published Tuesday, MSCI said digital asset treasury (DAT) companies would, however, be subject to broader consultations from a wider group of entities whose business activities are more investment-oriented rather than operational:

The continued inclusion ensures that DATs are still edible for passive index funds, sustaining demand and liquidity while broadening institutional ownership of digital assets.

It comes as Strategy and most other DATs saw their shares tumble in the back half of 2025 as the sustainability of such strategies was called into question.

Strategy, the largest crypto treasury firm with 673,783 Bitcoin (BTC) worth nearly $63 billion, rose 5.7% in after-hours following the news, Google Finance data shows.

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