Brazil’s crypto market showed signs of maturity in 2025, with higher transaction volumes, larger per-user investments and growing demand for low-risk products.
Crypto activity in Brazil expanded sharply in 2025, with total transaction volume climbing 43% year over year as average investment per user crossed the $1,000 mark, according to a new report from crypto platform Mercado Bitcoin.
The report, titled “Raio-X do Investidor em Ativos Digitais 2025,” claimed that the Brazilian crypto market is no longer driven purely by speculation but increasingly shaped by structured investing and portfolio planning. The data was based on activity across Mercado Bitcoin’s platform, the largest digital asset exchange in Latin America.
Per the report, the average amount invested per person reached roughly 5,700 Brazilian reais, equivalent to more than $1,000. At the same time, 18% of investors allocated funds across more than one crypto asset, indicating a gradual shift toward diversification rather than single-asset bets.
