The rewards model follows months of criticism that too few Pump.fun traders were breaking even on the platform, let alone profiting.
Solana-based memecoin launchpad Pump.fun has rolled out a new feature that shifts rewards towards memecoin traders, rather than its deployers — in a tweak to their fee model that once generated over $15 million in a single day at its peak.
In a post to X on Tuesday, Pump.fun said the platform’s memecoin creators can now decide whether a token “truly deserves” Creator Fees, or whether it’s best to redirect rewards to traders engaging with the token through “Cashback Coins.”
Pump.fun’s original model features Creator Fees, giving token creators 0.3% of all fees generated by the tokens they launch.
