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Wondering Why The XRP Price Is Still Lagging Despite Record ETF Launch? Read This

Jon Hartney by Jon Hartney
November 19, 2025
in Bitcoin, Blockchain, Business, Market
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Wondering Why The XRP Price Is Still Lagging Despite Record ETF Launch? Read This
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The debut of Canary Capital’s spot-XRP ETF was one of the standout moments for the XRP community this year, bringing the token into the US ETF arena with strong opening volume and heavy attention from traders. 

Many holders went into launch week expecting that kind of headline event to push XRP into a sharp rally, especially after waiting years for regulated access in the United States. Instead, price action has stayed relatively muted, leaving a gap between expectations and reality. 

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In a new 26-minute video shared on X, finance coach Coach JV tried to close that gap, breaking down why XRP has not exploded higher yet and what he believes holders should actually focus on.

Coach JV Puts XRP In A Macroeconomic Perspective

XRP’s Spot ETF has undoubtedly been a success, considering the amount of inflows it has had in its first two trading days. However, this has yet to translate into a surge in the price of XRP, as many traders had predicted and expected.

Instead, XRP’s price action has been highlighted by a downtrend in recent days. A large part of this price downtrend is due to the wider decline in the crypto market.

In his breakdown, Coach JV approached the XRP situation from a macroeconomic perspective. Rather than treating the ETF launch as an isolated trigger, he contextualized XRP’s current price behavior within the larger environment that financial markets are dealing with. 

A major theme of his outlook was the way people respond to hype. Coach JV stated plainly that the only way is to have discipline and a consistent plan. He did not build his message around chasing short-term excitement or reacting emotionally to price moves.

His focus was on having a structure that an individual can stick to, regardless of whether XRP moves fast after the ETF launch or takes longer than many were expecting.

Is $5 Next? I Don’t Know

Coach JV also addressed one of the most common questions circulating in the community: whether $5 is the next big target for XRP now that an ETF is live. 

“Is $5 next? I don’t know; I’m not banking on that, I’m not waiting for it, I believe it’s going to happen at some point, and I have my exit strategy set up,” he said.

That tone is now being echoed by others in the community who are pushing back against unrealistic targets. Zach Rector recently reminded his audience that XRP is not heading toward triple-digit prices this year, despite widespread speculation. 

Another commentator, known as Xoom on X, made a similar remark, saying XRP will not reach $100 or even $10 on ETF momentum alone.

At the time of writing, XRP is trading at $2.18, down by 3.5% in the past 24 hours. It is still too early to conclude how much long-term influence Spot XRP ETFs will have on price, especially with major issuers such as BlackRock, Fidelity, and Grayscale yet to launch their own offerings.

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